10 Australian fashion brands worth investing in this year

When you wear Aje, you’ll always be the centre of attention. The brand was founded in 2008 by friends Edwina Forest and Adrian Norris and since then has grown to become one of Australia’s most beloved labels.

Aje is characterised by its brightly coloured dresses with feminine silhouettes. However, if you’re not in the market for an eye-catching dress, the brand also puts a luxurious spin on everyday basics.

Our top picks:

• Mineral cropped trench, $299
• Fleur pleated gown, $795
• Mural oversized logo jumper, $255
• Airlie relaxed pants, $159

Available to buy at:

• Aje
• David Jones
• NET-A-PORTER
• FARFETCH
• The Outnet

Anna Quan’s eponymous label is all about effortless and timeless style. Designed to outlive microtrends and seasons, Anna Quan has an extensive range of knitwear, chic business casual staples and everyday basics to shop, love and wear.

Our top picks:

• Sofia dress, $690
• Avi button-up ribbed top, $220
• Linen-jersey strapless maxi dress, $1880
• Japanese satin shirt, $1004

Available to buy at:

• David Jones
• FARFETCH
• NEXT
• THE OUTNET
• SSENSE

Looking for clean, classic styles that never go out of fashion? Founded in 2007 by Anthony Pitt, Academy Brand is all about effortless dressing — with timeless shirts, knitwear, sweats and more. Stylish yet practical, Academy Brand is the kind of label that makes getting dressed quick and easy.

Our top picks:

• Hampton linen shirt in black, $99.95
• Riviera Linen pant in white, $119.95
• Hampton linen slip dress in black, $139.95
• Nina stripe shirt, $99.95

Available to buy at:

• Academy Brand

Born in Melbourne in 1972, JAG made its mark as Australia’s original denim label, earning a star-studded following that included Steve McQueen and Jackie Onassis. Today, the brand continues to champion relaxed styling with timeless wardrobe staples — think quality denim, easy layering pieces and versatile basics designed for work-to-weekend wear.

With a strong focus on responsible production, JAG prioritises natural and certified fibres like organic cotton and European linen, creating well-crafted pieces that stand the test of time.

Our top picks:

• Kayla stripe linen vest, $87.20 (usually $160)
• Gia relaxed blazer in terrarose, $200 (usually $250)
• Mirador scallop shirt, $128 (usually $160)
• Arden knit vest, $112 (usually $140)

Available to buy at:

• JAG
• David Jones
• The Iconic

With over a century of heritage, Sportscraft is one of Australia’s most trusted fashion brands. Founded in 1914 by tailor Wolf Bardas, the brand redefined Aussie style with its take on modern sportswear. Over the years, Sportscraft has made its mark with iconic campaigns, a long-standing partnership with Woolmark and even designing the Australian Olympic team’s formal uniform since 1984.

Known for quality craftsmanship, premium fabrics and a signature blend of classic and contemporary style, Sportscraft remains a go-to for timeless, well-crafted fashion in Australia.

Our top picks:

• Hannah stripe cotton silk shirt in white/blue, $135.99 (usually $169.99)
• Audrey Icon trench in stone, $359.99 (usually $449.99)
• Nikoo stripe jacket, $295.99 (usually $369.99)
• Charlotte Bias slip skirt, $159.99 (usually $199.99)

Available to buy at:

• Sportscraft
• The Iconic
• David Jones

If you want to turn heads when you walk down the street, then you’ll love Camilla. Founded by Camilla Frank in 2004, the brand has become globally renowned for its vivacious and unapologetic prints.

Our top picks:

• Milla Sacred Symbols girlfriend jean, $599
• Jersey tank dress, $399.20 (usually $499)
• Ruffle hem halter dress, $875
• Scoop neck slouch tee, $359

Available to buy at:

• Camilla
• The Iconic
• NET-A-PORTER
• David Jones
• REVOLVE
• THE OUTNET
• MYTHERESA

ALÉMAIS is a brand best known for its exquisite dresses. Loved by the likes of Zoe Foster Blake and Eva Mendes, ALÉMAIS dresses are wonderfully unique. The brand also extensively focuses on sustainability and making an environmental impact in the face of massive textile waste within the industry.

Our top picks:

• Bath House mini dress, $470
• Day Dream dress, $490
• Oceane silk pants, $490
• Papaya printed linen midi shirt dress, $1025

Available to buy at:

• The Iconic
• David Jones
• NET-A-PORTER
• THE NEW TREND
• THE OUTNET

If your style icons include Carolyn Bessette Kennedy, Sofia Richie Grainge and Meghan Markle, then you’ll love the quiet luxury aesthetic of POSSE. Don’t be fooled by the pared-down visual aesthetic of the brand — POSSE’s clothes are not only ultra-sleek but they’re also made to last.

Our top picks:

• Matilda gilet in red, $349
• Lucas skirt in cream, $319
• Sedgewick striped top, $250
• Emma pencil skirt in black, $139 (usually $299)

Available to buy at:

• POSSE
• David Jones
• THE NEW TREND
• Selfridges

Oroton is a heritage Aussie fashion brand best known for its gorgeous handbags. However, its clothes (and dresses in particular) are also marvellous. Oroton’s clothing has a touch of vintage glamour and twists classic staples with unique ornaments and accessories.

Our top picks:

• Graphic poppy LS camp shirt, $399
• Rae gathered dress, $239.20
• Graphic dandelion camp shirt, $349
• Verandah floral long tunic dress, $449 (usually $599)

Available to buy at:

• Oroton
• The Iconic
• THE OUTNET
• FARFETCH

LENNI originated in Wallabi Point near Taree, Australia. Long before LENNI existed, the brand’s founder Lisa Stricker was cutting up and tie dying clothes. She channelled that love for creation into LENNI, which is steeped in the sexy, cool and effortless aesthetic of ’70s fashion.

Our top picks:

• Agnes jacket, $151 (usually $189)
• Jimi pants, $149
• Ladytron blouse, $129
• Alibi maxi skirt, $119 (usually $149)

Available to buy at:

• The Iconic