As Australians, going to the beach or having a dip in the pool is practically enmeshed in our DNA. With an inherent summer-centric, beach culture that we’ve built, it’s no surprise that we’re home to some of the best and and most beloved swimwear brands in the world.
And let’s face it, no beach day is complete without the perfect swimsuit. Luckily, Australian swimwear brands just get it. They know exactly what’s needed to survive scorching sun, salty water and endless hours in the surf. Whether it be catching waves, lounging by the pool, or soaking up the sun, they’ve mastered the art of creating swimmers that nail style, comfort and durability.
So, if you’re looking to refresh your swimwear collection, you’re in the right place.
The best Australian swimwear brands to shop in Australia 2024
From sleek one-pieces to vibrant bikinis, we’ve rounded up a homegrown label for every occasion, budget and body shape.
01
Seafolly Australia
Best for: fun beach days
Seafolly has been a go-to name in Australian swimwear brands since 1975, serving up playful, high-quality designs that cater to all ages and preferences. With its wide range of styles and a knack for blending great quality with affordable prices, it’s no wonder Seafolly remains a summer staple.
Our top picks:
- Kasbah V neck one piece in black, $199.95
- Cross back one piece in hot pink, $49 (usually $169.95)
- South Pacific bandeau in turquoise, $119.95
- Active deep V maillot in black, $169.95
Available to buy at:
02
Bondi Born
Best for: luxe and minimalist swimwear
Bondi Born prides itself on fine quality, sustainably produced swimwear and premium local craftsmanship. As the name implies, the brand was born from and inspired by Australia’s most famous beach, Bondi. You’ll find a stunning range of one piece and two piece ensembles, as well as a ready-to-wear collection of apparel.
Our top picks:
- Bondi Born + Net Sustain Alma cut-out embodee swimsuit in lilac, $269 (usually $445.50)
- Faith II high-waisted bikini bottoms in black, $150
- Gabriella D+ cup ruffle underwire one piece swimsuit in black, $295
- Becca bikini top in rain, $175
Available to buy at:
03
Cotton On Body
Best for: budget-friendly basics
Who says budget-friendly swimwear can’t be stylish? Whether you like playful patterns or you’re more into minimalist hues, Cotton On Body has a wide variety of swimwear starting from as little as $20.
Our top picks:
- Slider triangle bikini top in scarlet rib/pink, $24.99
- Scoop back one piece Cheeky in brown crinkle, $20 (usually $39.99)
- Smoothing open back one piece Cheeky in black, $59.99
- Straight neck crop bikini top in willow brown shimmer, $24.99
Available to buy at:
04
Tigerlily
Best for: beach lovers who value style and sustainability
If you’re all about boho vibes and beachy days, Tigerlily has you covered. Born in Sydney in 2000, this iconic brand is known for its dreamy prints and flattering fits. Tigerlily also prioritises sustainability, with eco-friendly materials and ethical production at the heart of each piece.
Our top picks:
- Salma halter style one piece in kefalonia patchwork, $125 (usually $179)
- Pomona bottoms in multi, $22.50 (usually $89)
- Irena one piece in idra patchwork, $67.50 (usually $179)
- Ava high corset bikini pants in dusty blue, $22.50 (usually $99)
Available to buy at:
05
Fella Swim
Best for: the perfect fit
Fella Swim entered the Australian swimwear market in 2012 and has since gone on to dominate with its impressive variety of tops, bottoms and one pieces. What truly sets Fella Swim apart is its custom sizing scheme, which allows you to select your body shape for the perfect fit. If for some reason your suit still doesn’t fit right, Fella offers custom alterations to make sure you’re comfortable.
Our top picks:
- Sabath full piece in papaya, $93.75
- Franz bottoms in cocoa, $140
- Franco bikini top, $165
- Striped swimsuit, $508
Available to buy at:
06
Form and Fold
Best for: larger busts
Anyone with a larger bust will know that one of the most infuriating and off-putting parts of swimwear shopping is trying to find a top that fits properly – without being frumpy or plain.
Recognising this frustration, Stephanie Korn and Carly Warson launched Form and Fold, a swimwear brand that caters to busts with a D cup and above. Not only does Form and Fold cater to larger cup sizes, but it doesn’t sacrifice style in the process, offering a range of trendy and fun silhouettes and designs.
Our top picks:
- The Rise high-waist bottoms in syrup, $112 (usually $140)
- The One D-G scoop back underwire one piece in black, $265
- The Tri recycled bikini top in lime green, $75 (usually $265)
- The Square metallic swimsuit in silver, $402 (usually $669)
Available to buy at:
07
SAINT SOMEBODY
Best for: size inclusive swimwear
As well as having a larger bust, being plus sized can also make swimwear shopping a downright frustrating experience. SAINT SOMEBODY is an Australian luxury, plus-sized swimwear brand that has sizes from 8-28 in a range of chic options and styles.
Our top picks:
- I am Woman one piece in purple, $150 (usually $260)
- Mystery of Love bikini top in pink, $170
- Run to Paradise one piece in green, $160 (usually $260)
- Holiday Romance bikini top in white + black rib, $170
Available to buy at:
08
Bydee
Best for: feminine, sustainable designs
Bydee is an Aussie swimwear label with a Mediterranean soul. Since 2013, the brand has been creating bikinis, one pieces and resort wear that celebrates feminine design and comfort. These pieces are made from recycled materials like Repreve and come with signature prints and thoughtful details like hand-beaded touches. Sustainability is key for Bydee, with plastic-free packaging and eco-friendly production.
Our top picks:
- Barcelona top in thalassa, $149
- Tulum one piece in chrysanthe, $149
- Malaga bottom in thalassa, $109
- Marbella one piece in zephyrus, $139
Available to buy at:
How do you know if a swimsuit is good quality?
A good-quality swimsuit typically stands out for its durability, comfort and style. Here’s what to look out for:
Fabric quality
- High-quality materials like nylon, spandex or polyester blends offer stretch, support and resistance to chlorine and UV rays.
- Avoid swimsuits that feel thin or easily stretch out of shape.
Stitching, seams and lining
- Look for secure, flat seams that won’t rub or irritate your skin. Double-stitched or reinforced seams are great for longevity.
- Avoid swimsuits with loose threads or uneven stitching.
- Fully lined swimsuits are a sign of quality, thanks to added coverage and durability.
Fit and support
- A well-made swimsuit should fit snugly without digging in or sagging.
- Features like adjustable straps, moulded cups or underwire can give you extra comfort and support.
Colour and prints
- Quality swimsuits often have vibrant colours or prints that resist fading after exposure to sun, saltwater or chlorine.
Brand reputation
- Established brands (like the ones in our roundup of Australian swimwear brands above) often prioritise quality, design and testing for performance.
Price vs. value
- While quality swimwear may cost more upfront, it typically lasts longer, saving you money in the long run.
Related articles:
- 5 effortlessly stylish one-piece swimsuits for summer
- All the best (and most chic) plus size swimwear brands to shop
- 6 ultra-chic summer dresses to add to your wardrobe
