It’s been a long time coming but Black Friday is upon us once again and this year’s deals are seriously unbeatable. If you’ve been waiting for the best sale of the year to refresh your wardrobe – now is the time to do it.
From The Iconic to David Jones and Myer, there is a plethora of fashion and clothing bargains to be shopped this Black Friday.
What is Black Friday?
Black Friday started as an American tradition which took place the following day after Thanksgiving – which occurs annually on the fourth Thursday of November. Over the last few decades, Black Friday has seeped into global consciousness with the shopping event now taking place well beyond the United States.
Whilst Black Friday used to entail midnight queues and crammed shopping centres, thanks to the ease of online shopping you can now shop great bargains from the comfort of your home.
When is Black Friday?
This year, the date of Black Friday is Friday November 24, 2023.
When do Black Friday sales start?
Black Friday sales at some of Australia’s biggest retailers have already started and will continue from Black Friday to Cyber Monday.
Here’s all the best clothing brands putting on excellent Black Friday fashion deals this year.

01
Review
30 per cent off sitewide
Known for their elegant and chic designs, Review’s Black Friday deals include 30 per cent off sitewide.

02
Aje
25 per cent off + further 25 per cent off sale
Whether you’re looking for an effortlessly chic party dress or a new statement piece, Aje’s Black Friday deal is too good to miss.

03
Basque
Up to 40 per cent off
Score yourself a bargain with Basque’s up to 40 per cent off deal. The Myer-exclusive brand is your go-to for affordable-yet-chic work outfits and going out looks.

04
Seed
20 per cent off sitewide
Step up your summer fashion with Seed’s plethora of dreamy dresses, skirts, trousers and tops which are currently 20 per cent off sitewide.

05
Atmos&Here
40 per cent off
From stylish basics to chic going out pieces, Atmos&Here’s 40 per cent off Black Friday sale is the perfect opportunity to replenish your wardrobe.

06
& Other Stories
40 per cent off
If you’re in need of a Christmas Day look, & Other Stories have a stunning selection of dresses, tops, trousers and more for 40 per cent off.

07
Sheike
30 per cent off
You’re bound to catch eyes when you’re in Sheike. Known for their stunning dresses and formal wear, Sheike is having 30 per cent off full-priced items for Black Friday.

08
Witchery
30 per cent off
The best dress is one that you got on sale. Witchery are having a 30 per cent off sale for Black Friday sitewide – your new favourite dress is waiting to be bought!

09
Polo Ralph Lauren
30 per cent off
You can never go wrong with a classic cotton button up from Ralph Lauren – shop these 30 per cent off from The Iconic.