Amazon might not have the glossy department store floors or perfume spritzers at the entrance, but when it comes to deals? It’s quietly one of the best places to shop – especially during Prime Day.
If you’re hunting for the best brands on Amazon, this annual sale is basically Christmas for the add-to-cart crowd, with markdowns on everything from cult-fave hair tools to smart home tech, kitchen gear and even the odd designer find.
In Australia, Amazon Prime Day officially runs from 12:01am AEST Tuesday, July 8 to 11:59pm AEST Monday, July 14 – but many great deals are already live. And based on past years, we’ve also rounded up the brands we expect to be discounted once the sale kicks off.
Because with hundreds of brands and a never-ending scroll of tempting lightning deals, knowing where to start is half the battle. So we’ve done the digging for you.
Below you’ll find the brands that are actually worth your time – and your money. From the big names that rarely go on sale (Dyson and Apple, we’re looking at you), to viral beauty buys and unexpectedly stylish fashion picks, these are the labels to keep an eye on when the clock strikes Prime.
Happy clicking. Your cart won’t know what hit it!
The best brands on Amazon in 2025
1. Dyson
Why we love it: The Rolls Royce of hair tools and home appliances
Dyson consistently ranks among the best brands on Amazon for hair tools and home appliances. Sure, the prices make us wince a little. But honestly? They’re worth every penny, especially when Prime Day rolls around. The Airwrap genuinely gives you salon-worthy curls at home (no more burning your fingers with a curling iron!), and the vacuums make cleaning feel less like a chore and more like… well, still a chore, but a satisfying one.
What to watch for:
Dyson Airwrap Multi-Styler
$849 at Amazon
Dyson V11 Advanced Cordless Vacuum
$1199 at Amazon
2. Breville
Why we love it: Smart, reliable and proudly Australian
There’s something so satisfying about supporting a homegrown success story, especially when they make appliances this good. Breville doesn’t just make pretty machines; they make ones that actually last. Plus, their warranties are the kind that don’t leave you high and dry when something goes wrong.
What to watch for:
Breville Barista Express
$999 at Amazon
Breville The Smart Waffle Maker
$389 at Amazon
3. Apple
Why we love it: Intuitive tech that just works
Apple is a must-watch in any roundup of the best brands on Amazon. Apple products hold their value like nothing else, which makes Prime Day one of the few times you’ll see genuine discounts. Whether you’re team iPhone or thinking about trying an Apple Watch, these deals don’t come around often.
What to watch for:
Apple AirPods Pro (2nd Gen)
$399 at Amazon
![Apple Watch SE (2nd Gen) [GPS 40-mm] Smartwatch with Aluminum Case with Starlight Sport Band S/M - best brands on Amazon](https://api.photon.aremedia.net.au/wp-content/uploads/sites/3/2025/07/apple-watch-se-68673c2dcd31b.jpg?fit=1024%2C1024&resize=500%2C500)
Apple Watch SE (2nd Gen)
$345.99 at Amazon
4. Olaplex
Why we love it: Salon-quality hair repair at home
If your hair has been through it – heat styling, colouring, or just life in general – Olaplex is your comeback story. Hairstylists swear by it, and honestly, once you try the No.3 treatment, you’ll understand why. It’s like therapy for your hair.
What to watch for:
Olaplex No.3 Hair Perfector
$54 at Amazon
Olaplex No.4 Bond Maintenance Shampoo
$54 at Amazon
5. Amazon Devices
Why we love it: Simple to use, surprisingly helpful
Amazon’s own devices are where you’ll find the biggest Prime Day discounts – and they’re genuinely good products. From Kindles that make reading addictive again to Echo devices that turn your home into a smart home, these are the deals Prime members get first dibs on.
What to watch for:
Kindle Paperwhite (16GB)
$299 at Amazon
Echo Pop Bluetooth Speaker
$79 at Amazon
6. CRZ YOGA
Why we love it: Athleisure that works as hard as you do
While Lululemon itself might not go on sale often, rival brand CRZ YOGA is the next best thing. These leggings, crops and jackets feel luxe, wash well and cost far less than the usual suspects. If your activewear drawer could use a refresh (or if you just live in comfy clothes), this is a brand worth adding to cart.
What to watch for:
CRZ YOGA Butterlift Leggings
$82.99 at Amazon
CRZ YOGA Butterluxe Jacket
$82 at Amazon
7. Sony
Why we love it: Dependable quality, whether it’s music or memories
Sony just gets it. Their noise-cancelling headphones make your commute bearable, their cameras capture memories in stunning detail, and their speakers bring the party wherever you go. It’s tech that works for real life, not just tech for tech’s sake.
What to watch for:
Sony Noise Cancelling Headphones
$548 at Amazon
Sony Portable Bluetooth Speaker
$229 at Amazon
8. Ninja
Why we love it: Does more, costs less and holds up
If there’s one brand that’s gone viral and lived up to the hype, it’s Ninja. Known for their cult-favourite air fryers, blenders, ice cream makers and slushie makers, their gear is powerful, intuitive and surprisingly affordable – especially during Prime Day.
What to watch for:
Ninja Foodi Max Dual Zone Air Fryer
$228 at Amazon
Ninja CREAMi Ice Cream Maker
$299 at Amazon
More of the best brands on Amazon
Still browsing? Here are a few more brands worth checking out while you’re scrolling the sales:
- Panasonic: Reliable microwaves, straighteners and purifiers with that signature Japanese engineering.
- L’Oréal Paris: Iconic French skincare and makeup staples that never miss.
- Adidas: Comfy, cool and easy-to-wear gear for the whole household.
- PrettyGarden: Viral co-ords and dresses with quiet luxury appeal.
- Tommy Hilfiger: Preppy essentials and everyday denim with that classic American style.
- Neutrogena: Dermatologist-recommended skincare that works for Aussie conditions.
- Kate Spade: Bold, bright and polished bags for every occasion.
- Michael Kors: Designer styles without the department store price tag.
- Lorna Jane: Aussie activewear that keeps up with your routine and supports local.
- Bosch: Trusted tools and smart appliances with German durability.
- Oroton: Understated accessories from a true Australian style icon.
- Calvin Klein: Timeless basics and minimalist wardrobe staples.
What is an Amazon #1 best seller?
Right now on Amazon Australia, some of the best sellers are as practical as they are affordable.
In Home, the Febreze with Ambi Pur Fabric Spray (370ml) is holding the #1 spot for freshening up fabrics on a budget. Over in Kitchen & Dining, the Thermos Stainless King Vacuum Insulated Food Jar is a winter essential flying off shelves. And in Clothing, the Crocs Unisex Adult Classic Clog continues its unexpected fashion comeback as the current best seller.
Related articles:
- I’ve covered thousands of Prime Day deals over the years – these are the ones I actually trust
- The best hair dryers money can buy
- All the best winter moisturisers to add to your skincare routine
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